Measuring the rise of a decentralised movement

US Public Agency
The Challenge

Understanding the rise of the anti-work sentiment, particularly in relation to the Reddit community, r/antiwork, during a period of significant supply chain issues in the post-pandemic world.

Our Approach

Our team deployed deep analysis techniques to understand the growth, sentiment, and key influencers of this community. Moreover, we correlated the rise of the community with US labor statistics to provide a comprehensive view of the trend.

Business Impact

Our deep insights into this trend offered the client valuable perspectives, informing their approach to labor management in the new work-life balance paradigm.

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